We catch up with Nancy Walsh, the president of Reed in North America ….
As the recently elected president of Reed Exhibitions North America, Nancy Walsh is responsible for the entire portfolio of B2B and B2C business.
With a reputation as a results-oriented, forward-thinking and customer-focused leader, Walsh has been successful in driving business growth, generating revenues and delivering customer value for Reed through collaboration, partnership and great relationships.
During her time with Reed, Walsh has been successful in engaging her teams, motivating them and instilling loyalty and excitement throughout the organization. Her leadership, marketing insight and industry expertise have strengthened Reed’s culture of innovation and extended both its product portfolio and industry reach.
Prior to her current role Walsh was executive vice-president, responsible for the day-to-day operations of the North American business, including portfolio management, sales, marketing and new business development. Her work included leading the growth and leadership of some of the largest events in the industry including JCK Las Vegas, The National Hardware Show, International Vision Expo, the PGA Merchandise Show and New York Comic Con.
Most recently she led Reed’s expansion into the Mexico market, taking Reed’s presence outside of US borders and establishing a blueprint for the company’s North American growth. Since the first acquisition in 2011, Walsh has grown Reed’s Mexican portfolio into a significant business, now representing over 50,000sqm (net) and almost 2,000 exhibiting customers. Her leadership has established Reed Exhibitions as the largest events producer in Mexico.
Here, she talks to EW about her plans for Reed’s US arm, and her journey to the top of one of the most influential organisers in the industry.