Salary survey reveals marketers losing ground

Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, announced the results of its 29th Annual Salary Survey, finding that compensation hasn’t kept pace with the increasing cost of living.

While average base salaries increased by 3.4 percent, that increase was offset by a 21-percent drop in extra compensation (which includes bonuses, overtime pay, profit sharing, etc.). All told, exhibit marketers’ total compensation only increased by one-tenth of one percent between 2014 and 2015. When cost-of-living increases are considered, face-to-face marketing professionals are actually losing ground as expenses outpace their statistically insignificant gains.

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