Study reveals shortage of sensory activation’s at events

Just 27 percent of event professionals believe the five senses of sight, sound, taste, smell and touch are being used effectively by the industry, according to new research from London & Partners, the official convention bureau for London, and CWT Meetings & Events, the award-winning global meetings and events agency.
Lights on, for a visual spectacular


Despite this small number, the survey of more than 600 event organizers reveal that 78 percent believe multi-sensory events deliver more memorable and creative experiences for event attendees, while 42 percent say sensory activations can also help events stand out from the competition. The study released at IMEX America today, shows that over three-quarters of those surveyed agree that the senses should be increasingly incorporated into events in order to deliver greater engagement among attendees.

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