Why is Bajaj Auto skipping Autoshow 2016?

Bajaj Auto MD Rajiv Bajaj speaking on the occasion of launch of Bajaj V Motorcycle whose parts have been built with steel from the INS Vikrant.
Bajaj Auto MD Rajiv Bajaj speaking on the occasion of launch of Bajaj V Motorcycle whose parts have been built with steel from the INS Vikrant.

© Provided by Hindustan Times

Bajaj Auto is not going to be participating in the upcoming Autoshow-2016 at Noida.

And there is sound reason for this. According to MD. Rajiv Bajaj, participating in Autoexpo has become very expensive. Participating costs anywhere between 10 to 15 Crores and is a waste of time for the R&D team that ends up creating concepts for the show.

According to him the shelf life of the show is just 7 to 10 days and people forget what happened at the show.

When queried about Bajaj returning to manufacturing scooters, Rajiv said that the total scooter market was 4,00,000 Units while Motor Cycles market was 9,00,000. He did not rule out manufacturing scooters at some later date but wants to concentrate on taking a larger chunk of the motorcycle market. He also said that motorcycles sell for a higher price than scooters.

That is very sound logic!

Exhibition organizers should take note of his observation and think about lowering the costs.

Read the article here.